Developer Tools
Cloud/SaaS
Season 3 · EP 2

How Laravel’s Taylor Otwell Builds Products and Community that Drive Organic Growth

Taylor Otwell founded Laravel in his native Little Rock, Arkansas, and has spent most of the past 14 years bootstrapping a company known for building exceptional product experiences alongside a community of over 1 million people. On this episode of Spotlight On, Taylor joins Accel’s Miles Clements to discuss building outside of Silicon Valley, why software is an excellent vehicle for viral community growth, and why he ultimately decided to take on investment.

HostMiles Clements
Taylor Otwell

If you’ve ever been to a Laracon, you’d be mistaken for thinking you’d just walked into a music festival, not a PHP framework conference. Taylor Otwell founded Laravel in his native Little Rock, Arkansas, and has spent most of the past 14 years bootstrapping a company known for building exceptional product experiences alongside a community of over 1 million people. On this episode of Spotlight On, Taylor joins Accel’s Miles Clements to discuss building outside of Silicon Valley, why software is an excellent vehicle for viral community growth, and why he ultimately decided to take on investment.

Conversation Highlights:

00:00 – The beginnings of Laravel

03:24 – On choosing to bootstrap and build a company outside of Silicon Valley

7:59 – Navigating the tension between open source and commercialization

11:50 – How Taylor’s definition of “selling out his community” changed

14:27 – What’s changed since Taylor took on fundraising after 13 years of bootstrapping

17:29 – What it takes to go from programmer to CEO

20:56 – Taylor’s secrets to scaling (and keeping a four-meeting week)

23:31 – How Laravel’s kept its DNA while doubling in a year

29:50 – How Taylor built a 1 million+ strong community around a PHP framework

Mentioned in this episode:

Check out Taylor’s artifact: The Founder of Laravel on Centering Mission and Users During Growth

Featured: Taylor Otwell, CEO and Founder of Laravel and Miles Clements, Partner at Accel

Miles Clements
Episode Host

Miles Clements

Miles Clements joined Accel in 2009 and helps lead the firm's growth fund. He has expertise in the Cloud/SaaS, Consumer, and Enterprise IT industries.

Focus

Cloud/SaaS, Consumer, Enterprise IT

Based In

Bay Area

Read more about Miles Clements
Spotlight On Newsletter

Great companies aren't built alone.

Subscribe to get all the exclusive tools, behind-the-scenes learnings, and expert analysis you need to build, delivered directly to your inbox.

Subscribe