Micha Kaufman

Shai Wininger


Fiverr's mission is to change how the world works together. Fiverr connects businesses with freelancers offering digital services in 300+ categories.Fiverr is a freelance services platform. It is a marketplace for creative and professional services, currently listing over 3 million gigs in more than 100 different categories across 196 countries. Fiverr is one of the top 400 websites in the world according to was founded in 2010 (NYSE: FVRR)had the vision to see that the same was possible in services – productizing them so that buyers could enjoy the speed and efficiency of an online retail experience when shopping for talent. Micha knew from experience the difficulty of sourcing contractors for a growing business, and the time it took to identify and manage independent workers through traditional channels. Fiverr was created as the solution to that problem. Its core innovation has been to package up services into product categories it calls Gigs – such as app development, logo design or video production – allowing buyers to browse for specific skills, just as they would search and shop on Amazon. They called it “Service as a Product” and their vision set them on a path to transform the traditional freelancer staffing model.For its sellers, it has been a catalyst for growth, with numerous stories of people who have used the platform to successfully launch a freelance career, or rapidly grow their small business. From an SEO and web analytics expert in Spain relying exclusively on Fiverr to sell its services in 80 countries to a logo designer in Israel who increased her income about four times by selling her services on the platform, Fiverr has opened new horizons for the growing new generation of freelancers across the world.

Initial Investment
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